After earlier stating they had “no plans for Leia products at Disney Store“, Disney have caved to #WeWantLeia pressure. Time.com writer Eliana Dockterman managed to pin down a spokeperson from the elusive House of Mouse, to get a clear commitment to including our favourite Alderaanian Princess in the Disney Store’s currently male only Star Wars line up. Disney spokeswoman Margita Thompson told Time:
“We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”
The article added:
‘Thompson also pointed out that there are Princess Leia-themed costumes and toys available on Amazon.com’
What, like these? Hopefully not an indication of the proposed Disney Store line…
Anyway, well done Natalie Wreyford! It all started with your tweet.
@nataliewreyford Currently, there are no plans for Leia products at Disney Store, Natalie. Have a wonderful day! — Disney Store (@DisneyStore) May 20, 2014
So it seems to be an about face – or at least an understanding – from the House of Mouse. The #WeWantLeia hashtag was proposed right here, with a comment from SuddenlyFeminist Dad. Perhaps the power of the force is insignificant next to the power of social media…
A mini update to my earlier post about the lack of Leia in the Disney Store.
To recap: Disney have owned Star Wars since 2012. But despite carrying a range of other Star Wars merchandise in the Disney Store, it doesnt sell any (hardly any) Princess Leia gear.
I wanted to know why, especially since my young daughter is into Star Wars and her favourite character is Princess Leia. Initial contact with Disney elicited a rather non-committal response, essentially ‘we have no information/plans regarding Princess Leia merchandise’.
Last week, the Disney Store UK informed me they had “escalated (my) query to the relevant departments”. Today, I received the latest response.
Thank you for taking the time to contact us, and for your patience while this was escalated to me.
It is wonderful to hear your youngling is already such a huge Leia fan.
It IS wonderful my… hold on, my what? My ‘youngling’?
Interesting. It seems that the Disney Corporate Communications manual has been updated with Star Wars buzzwords – a youngling is a child undergoing Jedi training.
What’s also interesting is that ‘youngling’ is a gender neutral term. Star Wars is anything but gender neutral in the Disney Store – with it listed prominently in the ‘Boys’ tab, but nowhere to be seen in the ‘Girls’ one. The lack of Princess Leia product appears to be symptomatic of the Disney Store’s embedded gender segregation – Princesses are for girls, sci-fi & superheroes for boys.
At least the Jedi don’t divide their ‘younglings’ along gender lines. Anyway, moving on:
The current assortment of Star Wars product launched at Disney Store earlier this year is just the beginning of what is to come.
Well, that’s promising. So you’re going to sell Leia stuff right?
Disney Store designs products with all members of the family in mind, and we are looking forward to supporting the Star Wars Franchise for many years to come.
Great! Oh, hang on.
We know Disney “designs products with all members of the family in mind”. That doesn’t indicate whether they will design Star Wars products “with all members of the family in mind”.
Also, “we are looking forward to supporting the Star Wars Franchise for many years to come” doesn’t address whether they will add Leia to their Star Wars items on sale. No indication of when – or even if – they’ll get to Leia.
Once again, we thank you for taking the time to contact us, and if you have any further queries please do let us know.
Thank you too, I will.
May the force be with you,
Well, certainly makes a nice change from “Have a wonderful day!” 😉
Pink is a girls colour. Why do people think it shouldn’t be? Girls love to dress in pink, to play with pink toys, to have pink rooms filled with pink things – it’s just a fact that pink is for girls. They still have plenty of choices – just as long as it’s in pink.
While it’s unlikely that girls do indeed have a predilection for pink, the marketing-industrial complex is very clear: “Pink is for girls”, and they keep churning out their wares targeted at them.
It’s all too easy to have or buy our girls ‘plenty’ of pink things. The big problem is one of smallness – the focus of what these things are remains relatively narrow, and this is potentially limiting our girls imaginations, opportunities, and ambitions. It’s for us as parents, and our children themselves, to set any parameters – not those trying to sell us things.
I completely buy into this line of reasoning. I avidly support the aims of campaigns such as Pink Stinks and Let Toys Be Toys. I like to think I am very studious about not buying pink things for my daughter. I am very clear with family & friends, ‘Please don’t buy her anything pink’ (she still gets pink pressies of course, and we are very grateful for peoples’ generosity!).
Anyway, I’m a total hypocrite, because when I see cool things for my daughter – that also happen to be pink – I’m powerless to resist:
And how can I complain about a pressie tee like this:
And always on the lookout for apparel with cool & confident female role models, this hat ticked all the boxes – well, apart from the non-pink one. And it just went so well with that cardigan…
Tricky eh? So despite all my great intentions, far too often I still ended up dressing my daughter like this – not what I intended at all when the great parenting adventure began.
And she’s not even at pre-school yet. I’m guessing it’s only going to get much worse when peer pressure kicks in – currently her cultural icons include Spider-Man, Wonder Woman, Princess Leia, Toy Story, and Totoro. I fear it’ll be all Angelina Ballerina and Peppa Pig before too long. So I’m beginning to think I need another front of attack against pink. Or do I?
In my early teens, I happily wore my pink Pringle jumper, or a pink tee under a suit jacket (the Sonny Crockett look). It was the eighties, and that was the style (as much as a teenage geek knows about style). But as the nineties dawned, I felt like a fool for wearing a ‘girls’ colour, and I swore an oath – I really did – to never wear pink again. And I haven’t.
As the years marched on, I pitied those fools who came into work with a pink shirt, or the people with grown up jobs wearing pink ties. I wouldn’t even wear shirts that were red and white patterned – because from a distance, they looked pink.
Pink was a girls colour, and I didn’t want to wear a girls colour.
Except pink ISN’T a girls colour. That underlines this whole issue. It’s just a colour like any other, and perhaps I need to embrace that rather than always fight it.
I think it’s time for me to break my oath, or make a new one: I need to wear pink.
In fact, I would like all men need to wear pink, and it would be great if parents could dress our sons in pink too. If the all-powerful marketing-industrial complex is going to continue to tell our girls that pink things are the only things for them, we need to subvert that. One way is encouraging our boys – and men – to play and dress pink too.
So I at least need to add pink to my wardrobe. Because pink isn’t a girls’ colour. It’s just a colour like any other. I reckon it might even suit me. Like it does my daughter.