One of my issues with princesses has always been this. The role is not a career aspiration. I live in an actual monarchy, where there really are princesses, and there is even a possibility of our daughters becoming one. But I think we can all agree it’s a fairly narrow life path to target.
I suppose it’s a more realistic aspiration than being a superhero, but at least most of them have real jobs as journalists, lawyers, wealthy industrialists, Amazon princesses… er, where was I…?
Anyway, of the many characters aimed at children, male ones tend to be the only ones tied to a profession. Think Postman Pat, or Fireman Sam. Female characters are far more likely to be more fantastical.
In a clever twist, tying the two together, is the Tara Binns series. Created by Lisa Rajan and illustrated by Eerika Omiyale, these books have the tagline of “Giving Little Girls Big Ideas”. The format of each tale involves our eponymous girl hero playing dress ups in her attic, and being magically transported into a fantasy (or is it?) involving the profession one of her outfits.
In Tara Binns – Eagle-Eyed Pilot, she suddenly becomes a jumbo jet pilot – in mid-flight – and quickly has to learn not only how the cockpit works, but also has to navigate a storm and wrestle with a moral dilemma involving old pirate treasure.
The next book is Tara Binns – Crash Test Genius, where she becomes an engineer who quickly learns how the application of science benefits us all, and is inspired to invent a new concept of her own.
My 3-year-old daughter loves being read these books, and requests we revisit them regularly. She is full of questions about the professions themselves as well as the way Tara deals with the dilemmas and opportunities presented to her. She’ll often ask questions about them out of the blue, when we’re not even reading one. They have clearly made an impression, and an immensely positive one at that.
The prose is bright and snappy, and the illustrations whimsically delightful. Tara, as both herself and when she’s exploring her various professions, is a great role model. One that is thankfully a world away from fairy princesses.
These books would be terrific for any child – but parents of girls in particular may find these to be essential bookshelf additions.
If you’re raising a girl, there’s no escaping the reign of princesses over their generation – especially Disney Princesses. Frozen’s Anna and Elsa have only strengthened the power that the princess industrial complex wields over their developing cultural lives. If you’re tired of all the trappings of princess culture cluttering up your little girl’s childhood, or just wish to expose them to alternative female led films, TV, books, and toys – here are my top five awesome alternatives to Disney Princesses to inspire and empower your little girls.
1. Studio Ghibli
The animated films of Studio Ghibli, and Hayo Miyazaki in particular, should be a part of everyone’s cinematic childhood. My Neighbour Totoro, Kiki’s Delivery Service, and Whisper of the Heart are particular favourites of ours and they boast a wonderful range of female characters, any one of whom is a great Disney Princess alternative. Scarcely a day goes by without my daughter requesting to see at least one of them. Totoro centres on the gentle adventures of two young sisters in fifties Japan and their encounters with kind hearted forest spirits; Kiki is an entrepreneurial 13-year-old witch who leaves home and earns a living by starting the small courier business of the title; Whisper of the Heart also features a teenage girl, who is an aspiring writer seeking inspiration. I have seen them all more times than I could possibly count, and I still find them moving, inspiring, and utterly delightful. There is plenty official and unofficial merchandise around. We picked up some Totoro soft toys when we passed through Japan a few years back, and bought the 3yo a much loved Kiki dress up for Christmas. For other movies, also check out Miyazaki’s pre-Studio Ghibli Nausicaä of the Valley of the Wind for a wonderful female led eco-adventure, Ponyo for younger kids, and Spirited Away and Princess Mononoke for older ones who can take more intense scenarios. But perhaps save Grave of the Fireflies for another time – it’s possibly one of the saddest films ever made.
2. Wonder Woman
One of the few female superheroes that non-comic fans know about, Wonder Woman remains a pop cultural feminist icon and an awesome Disney Princess alternative. Conceived in the forties by American psychologist William Moulton Marston, he wanted to “create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman”. Hmm. Anyway, Wonder Woman is a warrior, and – yes – a PRINCESS, but she refuses to let being a princess define her, and it’s something she successfully rebelled against in her very first appearance. The character’s continued fame goes back to the fondly remembered seventies TV show starring Lynda Carter. The show tied into the popular feminism of the decade, typified by the likes of Gloria Steinham – who had previously launched Ms. Magazine in 1972, with none other than Wonder Woman on the cover. ‘Retro’ Wonder Woman imagery continues to adorn all manner of merchandise today, and this iconic cartoon look is as visually appealing as any Disney Princess. There is a LOT of merchandise out there if you hunt for it, but be warned – it’s far easier to get hold of a Wonder Woman t-shirt for a woman than a little girl. In addition to Wonder Woman, also be on the lookout for Batgirl and Supergirl gear. DC licensees are much better than Marvel in creating merchandise with their female heroes. It’s time to “Woman Up” Marvel.
3. The Wizard of Oz
While Frank L. Baum’s original book has been eclipsed by the colourful 1939 movie, both feature the engaging Dorothy Gale and her adventures in Oz with her three male sidekicks. While the film is wonderful, Dorothy is certainly more proactive and determined in the book, for instance not relying on her male friends to rescue her from the Wicked Witch but rescuing them instead. However she is an appealing character in both, with an iconic eye catching look that makes a nice change from glittery pastel dresses – and because the book has been out of copyright for a long time there are lots of affordable merchandise out there, ranging from dress up outfits to apps. Perhaps start with one of the books adapted for first readers, or of course there’s the wonderful film – the technicolour reveal of merry old land of Oz still remains one of the great moments of Hollywood magic, that will leave your little one on awe.
4. Katie Morag
Set on the fictional Isle of Struay, off the west coast of Scotland, this series of books (and now a TV series) feature the independently minded little girl Katie Morag. Wonderfully written and beautifully illustrated by Mairi Hedderwick, the stories see our young red-headed hero in her trademark white jumper, green tartan skirt, and wellies, on her everyday adventures involving her family and fellow islanders. The spirited Katie is a great role model for little girls – our 3yo daughter has been inspired by this Scottish girl to be more independent herself. The books offer lots of other great female role models too, from her mother who runs the Post Office while also breastfeeding her new baby, to ‘Grannie Island’, Katie’s no-nonsense dungaree wearing, tractor driving grandmother. I really enjoy both reading these to my daughter and watching the TV show with her.
5. Star Wars
The galaxy far, far away is just as much a place for girls as boys – it just hasn’t been marketed that way since a long time ago. Top of the list of great female characters (showing my aged bias) is Leia, who is a great Disney Princess alternative. A royal in name only, she is a rebel fighter, political leader, and social activist. She is a central character in the Star Wars universe and there is a ton of merchandise out there – HOWEVER, there isn’t much new stuff at all. Despite Disney buying Star Wars, and churning out all kinds of new Star Wars goodies, don’t go to a Disney Store expecting to find anything with Leia on it, and there isn’t anything. If that bothers you, please read more here, and complain to them here about that. For other more recent characters, check out Padme/Amidala from the prequels and TheClone Wars cartoon, Ahsoka Tano also from the Clone Wars, or Sabine & Hera from the new Star Wars Rebels animated TV series. These are great empowered women for any child to look up to, and a terrific way into Star Wars and the wider area of sci-fi for little girls. Geek culture is synonymous with the STEM worlds of our children’s future, so if we don’t want to lose vast swathes of the next generation of world builders – because they’re girls who think this is boys stuff – then get them some Star Wars toys. You may even have some in your parents attic. 🙂
What do you think about this list of alternatives to Disney Princesses?
What about the princesses themselves? Are they harmful or harmless? I’d love to read about any additions you have to this (short!) list, or why you think Disney Princesses are fine. Please comment below, join the conversation on the Facebook page, or on Twitter @manvspink.
Supergirl, Wonder Woman, and Batgirl all on the same kids t-shirt. As a geek dad it’s the kind of item I’m always on the lookout for. I don’t even mind (too much) that it’s pink. What’s troubling is the slogan, “Girls Rule!”. Because “Girls” don’t rule at all.
It’s a phrase synonymous with “Girl Power”, which probably has its origins in the Riot Grrrl feminist punk movement of the 90’s. While the progressive message of “Grrrl Power” was diluted when transformed into the safe and snappy commercial slogan “Girl Power” for 90’s pop phenomenon the Spice Girls, at least that version introduced many children to the notion of girl empowerment. However, the band also popularised the far more problematic “Girls Rule!”.
The girls who were fans of the band in the 90’s are now women in their twenties and thirties. What kind of world have they grown up in? Is it one where “Girls Rule”? The gender pay gap remains entrenched, and in the UK is even widening. Only 30% of science, technology, engineering and mathematics (STEM) graduates in the UK are women, and just 17% of all professors in STEM are female. Both houses of UK parliament have only 23% women.
A slogan like “Girls Rule” seems little more than a lie in this context. It implies that women leaders are respected, listened to, and rewarded for their hard work, talent, and intelligence – when that is clearly not the case. Perhaps the slogan “Girls Rule!” was created as a way of hiding the sad reality of gender inequality.
The empowering messages we convey to our children are important, but they can easily backfire. As American comedian Sarah Silverman wryly observed, “Don’t tell girls they can be anything they want when they grow up. Because it would have never occurred to them that they couldn’t.”
This week new research on marketing to girls, found that when “…girls hit the age of 13 they start to feel less confident and more worried about the world around them.” The reasons are unclear, but this would also be the time they experience the dawning revelation that the reality of being a woman, on the wrong side of the gender bias divide, isn’t quite how they imagined it would be when they were little girls.
Advertisers obviously know the power of a good slogan, and a source for a new girl empowerment one has come from an unlikely place. Always (makers of ‘feminine hygiene products’) found through their market research the same issue of girls suffering a significant drop in self-confidence around the time they hit puberty.
The company tried to address these feelings for an ad campaign, and a new slogan entered the girl empowerment lexicon – #LikeAGirl. They deftly took the former playground insult, and transformed it into plaudit. When you run like a girl, throw like a girl, fight like a girl – you are not doing it badly, you’re doing it incredibly. At least that’s the shift in meaning hoped for.
The fantasy of “Girls Rule!” seems tepid next to the optimistic reality of doing amazing things ‘like a girl’.
All I need now is to get THAT on a kid’s female superhero t-shirt.
I’m not going to pretend to my daughter that she’s growing up in a world where “Girls Rule”. She will have many challenges to face in life, and lying to her about them won’t help her deal with them.
But I’m buying Asda’s “Girls Rule!” t-shirt for her. Three awesome female superheroes, drawn in the classic retro style, on a kid’s sized top in the UK? Sold. I also want Asda to know that female superheroes sell too.
And my daughter can’t read. Yet.
What do you think about the slogan “Girls Rule”? Helpful, harmful or neither? Please discuss by commenting below, joining the conversation on the Facebook page, or on Twitter @manvspink.
Some friends recently had an upsetting family trip to the Natural History Museum.
They have a bright, bold, and delightful daughter called Zoe – she amused me no end when inventively used our toys to enthusiastically stage a river raid on Noah’s Ark by Spider-Man & Hulk to rescue the animals from the clutches of supervillains Annihilus & Joker. Sitting cosily inside the marketing category of ‘Girl’ is seemingly not for her.
So at the museum shop, it was a shock to her parents when then four year old Zoe, after carefully inspecting the general science toys on display, sighed and lamented how they were only for boys.
Zoe’s mother was so upset about this that she wanted to cry. This is definitely not the way they wanted to bring their daughter up, and in fact they thought they were doing well by giving her trucks and other non-traditional girls toys. Their only conclusion was that this message must have come from outside the home.
It indicates the scale of the problem with gendered marketing. As parents, we do what we can to instil our children with positive & empowering messages and influences, to encourage them to discover what will engage & inspire them. But gendered marketing is so threaded into our everyday life – shops, TV, movies, magazines, and peers – that its effects will probably permeate through whatever defences we put up.
People like myself and others can rail against this. We may even convince the occasional retailer or manufacturer to change the way they define their products. One thing some companies are doing is introducing ‘girl’ versions of toys. You know the sort of thing, tool boxes, toy crossbows, and even science kits, that instead of being ‘normal’ colours, are pink. Some people (usually toy industry people) hail these as an ingenious development. But to me it simply reinforces the ‘pink is for girls’ mentality. They may play with the ‘perfume factory science kit’, but what happens when girls see an item that isn’t pink? They may assume it’s for boys and ignore it. What do boys take away from this? That only pink things are for girls, but this also excludes them from the likes of baby dolls and kitchen sets.
While we have this mentality, there will be countless stories where a girl decides a career isn’t for her because it’s not presented as such, or a boy may think being home with children is for mothers only. Children may privately carry on in this way of thinking their entire lives, perhaps even perpetuating it when they become adults. Who knows, maybe they’ll move into toy & children’s clothes marketing.
I actively encourage my daughter to play with toys that are not in the ‘pink aisle’, and to also wear clothes from the boy’s section too. But it’s easy for me to be an idealist. My daughter is not even three. As she gets older, and seeks out her own media, the marketeers will be able to reach her directly. The peer group pressure upon her to conform to the identity portrayed in these messages will also grow.
The retailers and manufacturers in question claim they are only feeding demand, but if as a consequence our children can grow up with the belief that science – and any tech or engineering role – is only for boys, something is very wrong. At least Zoe’s parents became aware of the the issue, and have managed to turn it around with her, by getting her a dress-up labcoat, science kits, and they even had a female chemical engineer telling Zoe how cool her job is! Many children will not be this lucky.
I hope the colour palette of childhood in retail evolves. That pink and pastels stop being the exclusive domain of our girls. That the whole spectrum is opened up for all. That brands I love such as Lego, Star Wars, and Marvel & DC stop positioning themselves as a girl free zone, and domestic & nursery toys are made to appeal to boys too. Luckily, there are entrepreneurial companies spotting the gap in the market for something beyond pink and blue.
The recent #WearYourSuperheroes Day was created by a girl in the US in support of her sister, who was teased for her love of superheroes. Whenever my daughter runs around the playground in her beloved superhero cape, I know (because they tell us) many boys and girls notice and have their already formed assumptions challenged.
I dearly hope my daughter’s love of all kinds of colours, toys, and interests continues, that she doesn’t get directed exclusively down the pink aisle – and that we inspire others to join her too.
If Marvel can turn their obscure cosmic superteam into a must-see movie, then there’s no excuse for them not to break the mould again to finally give us a great female superhero movie.
Guardians of the Galaxy, adapted by Marvel from their post-millennial revamp of their 60’s cosmic superteam, has opened to glowing reviews, a $160 worldwide weekend box office gross, and delighted audiences (including this excited English at-home dad). It featured a couple of strong female roles, and while the lack of damsels in distress is great, we need more than empowered women in these flicks – we need female protagonists.
Well, are we seeing the beginning of that? The most likely candidate for a movie has long been mooted to be another cosmic character – Captain Carol Danvers, the former Ms. Marvel, who like the galactic guardians also had a successful makeover and relaunch in the comics – and is now Captain Marvel. But who could play the smart, confident, kick ass blonde space captain? Many names have been bandied about over the past few years, with a few firm favourites.
Joss Whedon, Avengers director and the self proclaimed Tom Hagen of the Marvel cinematic universe, offered a great hint recently, in response to the recent publicity stunt news that Thor was going to become a woman in the comics.
ICYMI, that’s Katee Sackhoff as ‘Captain’ Starbuck from the revamped version of Battlestar Galactica, of which Whedon is a big fan. Frankly, she would be awesome casting, and would likely get everyone from feminists to misanthropic geeks onside.
Well just to add to the intrigue, Sackhoff herself posted the following cryptic tweets over the weekend.
Headed out for day one of a super secret job….I will send photo clues throughout the next 3 days! Clue #1 pic.twitter.com/1mVRmQKNmE
Even by the time I hit ‘publish’ this will probably be debunked. But #1 could be a face casting for a mask; #2 a close up detail of her red & gold costume, and #3 – a veil = Mar-VEL?!
Clutching at straws? Probably (yes). But we need really a decent female superhero movie, so I am latching on to any nuggets of hope that I can. Selfishly speaking, I need a decent female superhero movie in the next few years. My daughter is 2 1/2. By the time she is 8, I want to be able to take her to see an awesome superhero flick with a fantastic female protagonist.
5 years ago, I would NEVER have predicted there would be a Guardians of the Galaxy movie, much less one as faithful yet mass market as this one. I hope that within 5 years Marvel can do something far less bold – female led fantasy movies are doing great box office – yet far more important.
And in case you’re in any doubt, here’s how awesome Katee Sackhoff would look as Captain Marvel.
After earlier stating they had “no plans for Leia products at Disney Store“, Disney have caved to #WeWantLeia pressure. Time.com writer Eliana Dockterman managed to pin down a spokeperson from the elusive House of Mouse, to get a clear commitment to including our favourite Alderaanian Princess in the Disney Store’s currently male only Star Wars line up. Disney spokeswoman Margita Thompson told Time:
“We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”
The article added:
‘Thompson also pointed out that there are Princess Leia-themed costumes and toys available on Amazon.com’
What, like these? Hopefully not an indication of the proposed Disney Store line…
Anyway, well done Natalie Wreyford! It all started with your tweet.
@nataliewreyford Currently, there are no plans for Leia products at Disney Store, Natalie. Have a wonderful day! — Disney Store (@DisneyStore) May 20, 2014
So it seems to be an about face – or at least an understanding – from the House of Mouse. The #WeWantLeia hashtag was proposed right here, with a comment from SuddenlyFeminist Dad. Perhaps the power of the force is insignificant next to the power of social media…
A mini update to my earlier post about the lack of Leia in the Disney Store.
To recap: Disney have owned Star Wars since 2012. But despite carrying a range of other Star Wars merchandise in the Disney Store, it doesnt sell any (hardly any) Princess Leia gear.
I wanted to know why, especially since my young daughter is into Star Wars and her favourite character is Princess Leia. Initial contact with Disney elicited a rather non-committal response, essentially ‘we have no information/plans regarding Princess Leia merchandise’.
Last week, the Disney Store UK informed me they had “escalated (my) query to the relevant departments”. Today, I received the latest response.
Thank you for taking the time to contact us, and for your patience while this was escalated to me.
It is wonderful to hear your youngling is already such a huge Leia fan.
It IS wonderful my… hold on, my what? My ‘youngling’?
Interesting. It seems that the Disney Corporate Communications manual has been updated with Star Wars buzzwords – a youngling is a child undergoing Jedi training.
What’s also interesting is that ‘youngling’ is a gender neutral term. Star Wars is anything but gender neutral in the Disney Store – with it listed prominently in the ‘Boys’ tab, but nowhere to be seen in the ‘Girls’ one. The lack of Princess Leia product appears to be symptomatic of the Disney Store’s embedded gender segregation – Princesses are for girls, sci-fi & superheroes for boys.
At least the Jedi don’t divide their ‘younglings’ along gender lines. Anyway, moving on:
The current assortment of Star Wars product launched at Disney Store earlier this year is just the beginning of what is to come.
Well, that’s promising. So you’re going to sell Leia stuff right?
Disney Store designs products with all members of the family in mind, and we are looking forward to supporting the Star Wars Franchise for many years to come.
Great! Oh, hang on.
We know Disney “designs products with all members of the family in mind”. That doesn’t indicate whether they will design Star Wars products “with all members of the family in mind”.
Also, “we are looking forward to supporting the Star Wars Franchise for many years to come” doesn’t address whether they will add Leia to their Star Wars items on sale. No indication of when – or even if – they’ll get to Leia.
Once again, we thank you for taking the time to contact us, and if you have any further queries please do let us know.
Thank you too, I will.
May the force be with you,
Well, certainly makes a nice change from “Have a wonderful day!” 😉
There’s a phantom menace lurking within Disney. She’s a princess who’s smart and confident, friendly and loyal, rebellious and brave. She’s a strong leader, from a realm far, far away. She’s a wonderful female role model for our children, but you won’t find any figures, costumes, tops, lunch boxes, or backpacks with her on at the Disney Store. Princess Leia became the property of the House of Mouse following their $4 Billion purchase of Lucasfilm in 2012. Unsurprisingly, given Disney are the masters of merchandise, Star Wars goods are abundant in the Disney Store. However, it’s also abundantly clear that as far as Disney is concerned, Star Wars is a boys only galaxy. The lack of Leia came to my attention earlier in the week, with this exchange on Twitter between Natalie Wreyford and the Disney Store:
@nataliewreyford Currently, there are no plans for Leia products at Disney Store, Natalie. Have a wonderful day! — Disney Store (@DisneyStore) May 20, 2014
So Disney, who paid $4 billion for the Star Wars brand, and who generate billions each year in selling fantasy princesses to little girls, are seemingly ignoring their brand new ‘space fantasy’ princess. What’s up with that? I asked Disney store customer services why they have no Princess Leia products for sale. First I tried the UK store, who politely pleaded ignorance:
“…we don’t have any information on Princess Leia products at this time”.
Not much help. So I went to the source, DisneyStore.com. This was their reply:
“I’m very sorry but the Princess Leia merchandise you are interested in purchasing is no longer available in DisneyStore.com. While we make every effort to anticipate the inventory requirements of our Guests, merchandise may sell out at different rates. Regrettably, this is very difficult to forecast. Due to the popularity of some character families, one item may sell out more quickly than another within the same character family. Specific merchandise may be reordered and is then re-launched on our site as quickly as possible. Some items may sell out due to varied reasons and may no longer be offered in our Store. We apologize for any confusion or inconvenience this may cause.”
Felt like a lot of cut & pasted standard response copy there, but essentially they’re inferring that they used to have Princess Leia merchandise but they have run out. Well, it’s a case of Star Wars: The Phantom Merchandise then. While it’s possible there may have been the odd niche or specialist third party item, I don’t recall seeing any significant Leia goods on sale there. But, it’s also not true that nothing is currently available.
What’s in (Disney)store?
There’s a Princess Leia as Mona Lisa tee on sale. Oh wait that’s an adult tee. And it’s also sold out. Perhaps that’s the missing merchandise they’re referring to? Hang on, there is another Leia product on sale. Unfortunately we already own it, but fortunately it’s good, and in fact it was my daughter’s way into Star Wars – Jeffrey Brown’s ‘Vaders Little Princess‘. While obviously written from the skewed perspective of a father of sons (which Jeffrey is) it’s still a fun and witty introduction to Leia in the galaxy far, far away. My daughter frequently implores us to read it (and ‘Darth Vader and Son‘) to her. She particularly enjoys it when I read Vader’s dialogue into a saucepan – to give it that authentic metallic Vader feel.
One day she discovered my old Star Wars toys (I was trying to put them in the loft), and has had them out to play ever since. No prizes for guessing who her favourite figure is. Hint – she has headphone hair. My daughter would love to have more versions of Princess Leia to play with than my tired looking 35 year old Star Wars action figure. I don’t understand why Disney are dropping the ball on this one. Are they really so blind to the idea that there’s a market for Princess Leia merchandise?
The Phantom Menace of Disney Princesses
It appears the main problem is that Disney are defining Star Wars as a boys brand – it is prominently featured under the ‘Boys’ tab in the Disney Store, and nowhere to be seen in the ‘Girls’ section. Perhaps they are worried that the inclusion of female characters will damage what they see as the brand’s gender clarity. But it could also be a matter of vision. Maybe Disney really don’t see the potential in this stylish kick-ass galactic princess? The common wisdom is that Disney created their insanely popular Princess line.
Except they didn’t. We did.
As Peggy Orenstein tells it in ‘Cinderella Ate My Daughter‘, the idea of the Disney Princess line came to an exec when he noticed kids dressing up as (non-licensed) Disney princesses, and realised they weren’t making a cent from it. The rest is history, and our current Princess dominated reality. But the lesson here is that if Disney spot a potential buck to be made, they will respond with product. So perhaps, if we create enough chatter and feedback, they will do something about it. Tweet them at @DisneyStore, email them at firstname.lastname@example.org or email@example.com, share photos of your little ones dressing up as Leia, or playing with Leia dolls – especially anything unlicensed that Disney won’t make a cent from. Because, like Woodward & Bernstein, Mickey Mouse will follow the money.
(FYI: If singing really is the key to being a good Disney Princess, then Leia has that covered :S)
Pink is a girls colour. Why do people think it shouldn’t be? Girls love to dress in pink, to play with pink toys, to have pink rooms filled with pink things – it’s just a fact that pink is for girls. They still have plenty of choices – just as long as it’s in pink.
While it’s unlikely that girls do indeed have a predilection for pink, the marketing-industrial complex is very clear: “Pink is for girls”, and they keep churning out their wares targeted at them.
It’s all too easy to have or buy our girls ‘plenty’ of pink things. The big problem is one of smallness – the focus of what these things are remains relatively narrow, and this is potentially limiting our girls imaginations, opportunities, and ambitions. It’s for us as parents, and our children themselves, to set any parameters – not those trying to sell us things.
I completely buy into this line of reasoning. I avidly support the aims of campaigns such as Pink Stinks and Let Toys Be Toys. I like to think I am very studious about not buying pink things for my daughter. I am very clear with family & friends, ‘Please don’t buy her anything pink’ (she still gets pink pressies of course, and we are very grateful for peoples’ generosity!).
Anyway, I’m a total hypocrite, because when I see cool things for my daughter – that also happen to be pink – I’m powerless to resist:
And how can I complain about a pressie tee like this:
And always on the lookout for apparel with cool & confident female role models, this hat ticked all the boxes – well, apart from the non-pink one. And it just went so well with that cardigan…
Tricky eh? So despite all my great intentions, far too often I still ended up dressing my daughter like this – not what I intended at all when the great parenting adventure began.
And she’s not even at pre-school yet. I’m guessing it’s only going to get much worse when peer pressure kicks in – currently her cultural icons include Spider-Man, Wonder Woman, Princess Leia, Toy Story, and Totoro. I fear it’ll be all Angelina Ballerina and Peppa Pig before too long. So I’m beginning to think I need another front of attack against pink. Or do I?
In my early teens, I happily wore my pink Pringle jumper, or a pink tee under a suit jacket (the Sonny Crockett look). It was the eighties, and that was the style (as much as a teenage geek knows about style). But as the nineties dawned, I felt like a fool for wearing a ‘girls’ colour, and I swore an oath – I really did – to never wear pink again. And I haven’t.
As the years marched on, I pitied those fools who came into work with a pink shirt, or the people with grown up jobs wearing pink ties. I wouldn’t even wear shirts that were red and white patterned – because from a distance, they looked pink.
Pink was a girls colour, and I didn’t want to wear a girls colour.
Except pink ISN’T a girls colour. That underlines this whole issue. It’s just a colour like any other, and perhaps I need to embrace that rather than always fight it.
I think it’s time for me to break my oath, or make a new one: I need to wear pink.
In fact, I would like all men need to wear pink, and it would be great if parents could dress our sons in pink too. If the all-powerful marketing-industrial complex is going to continue to tell our girls that pink things are the only things for them, we need to subvert that. One way is encouraging our boys – and men – to play and dress pink too.
So I at least need to add pink to my wardrobe. Because pink isn’t a girls’ colour. It’s just a colour like any other. I reckon it might even suit me. Like it does my daughter.