One of my issues with princesses has always been this. The role is not a career aspiration. I live in an actual monarchy, where there really are princesses, and there is even a possibility of our daughters becoming one. But I think we can all agree it’s a fairly narrow life path to target.
I suppose it’s a more realistic aspiration than being a superhero, but at least most of them have real jobs as journalists, lawyers, wealthy industrialists, Amazon princesses… er, where was I…?
Anyway, of the many characters aimed at children, male ones tend to be the only ones tied to a profession. Think Postman Pat, or Fireman Sam. Female characters are far more likely to be more fantastical.
In a clever twist, tying the two together, is the Tara Binns series. Created by Lisa Rajan and illustrated by Eerika Omiyale, these books have the tagline of “Giving Little Girls Big Ideas”. The format of each tale involves our eponymous girl hero playing dress ups in her attic, and being magically transported into a fantasy (or is it?) involving the profession one of her outfits.
In Tara Binns – Eagle-Eyed Pilot, she suddenly becomes a jumbo jet pilot – in mid-flight – and quickly has to learn not only how the cockpit works, but also has to navigate a storm and wrestle with a moral dilemma involving old pirate treasure.
The next book is Tara Binns – Crash Test Genius, where she becomes an engineer who quickly learns how the application of science benefits us all, and is inspired to invent a new concept of her own.
My 3-year-old daughter loves being read these books, and requests we revisit them regularly. She is full of questions about the professions themselves as well as the way Tara deals with the dilemmas and opportunities presented to her. She’ll often ask questions about them out of the blue, when we’re not even reading one. They have clearly made an impression, and an immensely positive one at that.
The prose is bright and snappy, and the illustrations whimsically delightful. Tara, as both herself and when she’s exploring her various professions, is a great role model. One that is thankfully a world away from fairy princesses.
These books would be terrific for any child – but parents of girls in particular may find these to be essential bookshelf additions.
If you’re raising a girl, there’s no escaping the reign of princesses over their generation – especially Disney Princesses. Frozen’s Anna and Elsa have only strengthened the power that the princess industrial complex wields over their developing cultural lives. If you’re tired of all the trappings of princess culture cluttering up your little girl’s childhood, or just wish to expose them to alternative female led films, TV, books, and toys – here are my top five awesome alternatives to Disney Princesses to inspire and empower your little girls.
1. Studio Ghibli
The animated films of Studio Ghibli, and Hayo Miyazaki in particular, should be a part of everyone’s cinematic childhood. My Neighbour Totoro, Kiki’s Delivery Service, and Whisper of the Heart are particular favourites of ours and they boast a wonderful range of female characters, any one of whom is a great Disney Princess alternative. Scarcely a day goes by without my daughter requesting to see at least one of them. Totoro centres on the gentle adventures of two young sisters in fifties Japan and their encounters with kind hearted forest spirits; Kiki is an entrepreneurial 13-year-old witch who leaves home and earns a living by starting the small courier business of the title; Whisper of the Heart also features a teenage girl, who is an aspiring writer seeking inspiration. I have seen them all more times than I could possibly count, and I still find them moving, inspiring, and utterly delightful. There is plenty official and unofficial merchandise around. We picked up some Totoro soft toys when we passed through Japan a few years back, and bought the 3yo a much loved Kiki dress up for Christmas. For other movies, also check out Miyazaki’s pre-Studio Ghibli Nausicaä of the Valley of the Wind for a wonderful female led eco-adventure, Ponyo for younger kids, and Spirited Away and Princess Mononoke for older ones who can take more intense scenarios. But perhaps save Grave of the Fireflies for another time – it’s possibly one of the saddest films ever made.
2. Wonder Woman
One of the few female superheroes that non-comic fans know about, Wonder Woman remains a pop cultural feminist icon and an awesome Disney Princess alternative. Conceived in the forties by American psychologist William Moulton Marston, he wanted to “create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman”. Hmm. Anyway, Wonder Woman is a warrior, and – yes – a PRINCESS, but she refuses to let being a princess define her, and it’s something she successfully rebelled against in her very first appearance. The character’s continued fame goes back to the fondly remembered seventies TV show starring Lynda Carter. The show tied into the popular feminism of the decade, typified by the likes of Gloria Steinham – who had previously launched Ms. Magazine in 1972, with none other than Wonder Woman on the cover. ‘Retro’ Wonder Woman imagery continues to adorn all manner of merchandise today, and this iconic cartoon look is as visually appealing as any Disney Princess. There is a LOT of merchandise out there if you hunt for it, but be warned – it’s far easier to get hold of a Wonder Woman t-shirt for a woman than a little girl. In addition to Wonder Woman, also be on the lookout for Batgirl and Supergirl gear. DC licensees are much better than Marvel in creating merchandise with their female heroes. It’s time to “Woman Up” Marvel.
3. The Wizard of Oz
While Frank L. Baum’s original book has been eclipsed by the colourful 1939 movie, both feature the engaging Dorothy Gale and her adventures in Oz with her three male sidekicks. While the film is wonderful, Dorothy is certainly more proactive and determined in the book, for instance not relying on her male friends to rescue her from the Wicked Witch but rescuing them instead. However she is an appealing character in both, with an iconic eye catching look that makes a nice change from glittery pastel dresses – and because the book has been out of copyright for a long time there are lots of affordable merchandise out there, ranging from dress up outfits to apps. Perhaps start with one of the books adapted for first readers, or of course there’s the wonderful film – the technicolour reveal of merry old land of Oz still remains one of the great moments of Hollywood magic, that will leave your little one on awe.
4. Katie Morag
Set on the fictional Isle of Struay, off the west coast of Scotland, this series of books (and now a TV series) feature the independently minded little girl Katie Morag. Wonderfully written and beautifully illustrated by Mairi Hedderwick, the stories see our young red-headed hero in her trademark white jumper, green tartan skirt, and wellies, on her everyday adventures involving her family and fellow islanders. The spirited Katie is a great role model for little girls – our 3yo daughter has been inspired by this Scottish girl to be more independent herself. The books offer lots of other great female role models too, from her mother who runs the Post Office while also breastfeeding her new baby, to ‘Grannie Island’, Katie’s no-nonsense dungaree wearing, tractor driving grandmother. I really enjoy both reading these to my daughter and watching the TV show with her.
5. Star Wars
The galaxy far, far away is just as much a place for girls as boys – it just hasn’t been marketed that way since a long time ago. Top of the list of great female characters (showing my aged bias) is Leia, who is a great Disney Princess alternative. A royal in name only, she is a rebel fighter, political leader, and social activist. She is a central character in the Star Wars universe and there is a ton of merchandise out there – HOWEVER, there isn’t much new stuff at all. Despite Disney buying Star Wars, and churning out all kinds of new Star Wars goodies, don’t go to a Disney Store expecting to find anything with Leia on it, and there isn’t anything. If that bothers you, please read more here, and complain to them here about that. For other more recent characters, check out Padme/Amidala from the prequels and TheClone Wars cartoon, Ahsoka Tano also from the Clone Wars, or Sabine & Hera from the new Star Wars Rebels animated TV series. These are great empowered women for any child to look up to, and a terrific way into Star Wars and the wider area of sci-fi for little girls. Geek culture is synonymous with the STEM worlds of our children’s future, so if we don’t want to lose vast swathes of the next generation of world builders – because they’re girls who think this is boys stuff – then get them some Star Wars toys. You may even have some in your parents attic. 🙂
What do you think about this list of alternatives to Disney Princesses?
What about the princesses themselves? Are they harmful or harmless? I’d love to read about any additions you have to this (short!) list, or why you think Disney Princesses are fine. Please comment below, join the conversation on the Facebook page, or on Twitter @manvspink.
Supergirl, Wonder Woman, and Batgirl all on the same kids t-shirt. As a geek dad it’s the kind of item I’m always on the lookout for. I don’t even mind (too much) that it’s pink. What’s troubling is the slogan, “Girls Rule!”. Because “Girls” don’t rule at all.
It’s a phrase synonymous with “Girl Power”, which probably has its origins in the Riot Grrrl feminist punk movement of the 90’s. While the progressive message of “Grrrl Power” was diluted when transformed into the safe and snappy commercial slogan “Girl Power” for 90’s pop phenomenon the Spice Girls, at least that version introduced many children to the notion of girl empowerment. However, the band also popularised the far more problematic “Girls Rule!”.
The girls who were fans of the band in the 90’s are now women in their twenties and thirties. What kind of world have they grown up in? Is it one where “Girls Rule”? The gender pay gap remains entrenched, and in the UK is even widening. Only 30% of science, technology, engineering and mathematics (STEM) graduates in the UK are women, and just 17% of all professors in STEM are female. Both houses of UK parliament have only 23% women.
A slogan like “Girls Rule” seems little more than a lie in this context. It implies that women leaders are respected, listened to, and rewarded for their hard work, talent, and intelligence – when that is clearly not the case. Perhaps the slogan “Girls Rule!” was created as a way of hiding the sad reality of gender inequality.
The empowering messages we convey to our children are important, but they can easily backfire. As American comedian Sarah Silverman wryly observed, “Don’t tell girls they can be anything they want when they grow up. Because it would have never occurred to them that they couldn’t.”
This week new research on marketing to girls, found that when “…girls hit the age of 13 they start to feel less confident and more worried about the world around them.” The reasons are unclear, but this would also be the time they experience the dawning revelation that the reality of being a woman, on the wrong side of the gender bias divide, isn’t quite how they imagined it would be when they were little girls.
Advertisers obviously know the power of a good slogan, and a source for a new girl empowerment one has come from an unlikely place. Always (makers of ‘feminine hygiene products’) found through their market research the same issue of girls suffering a significant drop in self-confidence around the time they hit puberty.
The company tried to address these feelings for an ad campaign, and a new slogan entered the girl empowerment lexicon – #LikeAGirl. They deftly took the former playground insult, and transformed it into plaudit. When you run like a girl, throw like a girl, fight like a girl – you are not doing it badly, you’re doing it incredibly. At least that’s the shift in meaning hoped for.
The fantasy of “Girls Rule!” seems tepid next to the optimistic reality of doing amazing things ‘like a girl’.
All I need now is to get THAT on a kid’s female superhero t-shirt.
I’m not going to pretend to my daughter that she’s growing up in a world where “Girls Rule”. She will have many challenges to face in life, and lying to her about them won’t help her deal with them.
But I’m buying Asda’s “Girls Rule!” t-shirt for her. Three awesome female superheroes, drawn in the classic retro style, on a kid’s sized top in the UK? Sold. I also want Asda to know that female superheroes sell too.
And my daughter can’t read. Yet.
What do you think about the slogan “Girls Rule”? Helpful, harmful or neither? Please discuss by commenting below, joining the conversation on the Facebook page, or on Twitter @manvspink.
Some friends recently had an upsetting family trip to the Natural History Museum.
They have a bright, bold, and delightful daughter called Zoe – she amused me no end when inventively used our toys to enthusiastically stage a river raid on Noah’s Ark by Spider-Man & Hulk to rescue the animals from the clutches of supervillains Annihilus & Joker. Sitting cosily inside the marketing category of ‘Girl’ is seemingly not for her.
So at the museum shop, it was a shock to her parents when then four year old Zoe, after carefully inspecting the general science toys on display, sighed and lamented how they were only for boys.
Zoe’s mother was so upset about this that she wanted to cry. This is definitely not the way they wanted to bring their daughter up, and in fact they thought they were doing well by giving her trucks and other non-traditional girls toys. Their only conclusion was that this message must have come from outside the home.
It indicates the scale of the problem with gendered marketing. As parents, we do what we can to instil our children with positive & empowering messages and influences, to encourage them to discover what will engage & inspire them. But gendered marketing is so threaded into our everyday life – shops, TV, movies, magazines, and peers – that its effects will probably permeate through whatever defences we put up.
People like myself and others can rail against this. We may even convince the occasional retailer or manufacturer to change the way they define their products. One thing some companies are doing is introducing ‘girl’ versions of toys. You know the sort of thing, tool boxes, toy crossbows, and even science kits, that instead of being ‘normal’ colours, are pink. Some people (usually toy industry people) hail these as an ingenious development. But to me it simply reinforces the ‘pink is for girls’ mentality. They may play with the ‘perfume factory science kit’, but what happens when girls see an item that isn’t pink? They may assume it’s for boys and ignore it. What do boys take away from this? That only pink things are for girls, but this also excludes them from the likes of baby dolls and kitchen sets.
While we have this mentality, there will be countless stories where a girl decides a career isn’t for her because it’s not presented as such, or a boy may think being home with children is for mothers only. Children may privately carry on in this way of thinking their entire lives, perhaps even perpetuating it when they become adults. Who knows, maybe they’ll move into toy & children’s clothes marketing.
I actively encourage my daughter to play with toys that are not in the ‘pink aisle’, and to also wear clothes from the boy’s section too. But it’s easy for me to be an idealist. My daughter is not even three. As she gets older, and seeks out her own media, the marketeers will be able to reach her directly. The peer group pressure upon her to conform to the identity portrayed in these messages will also grow.
The retailers and manufacturers in question claim they are only feeding demand, but if as a consequence our children can grow up with the belief that science – and any tech or engineering role – is only for boys, something is very wrong. At least Zoe’s parents became aware of the the issue, and have managed to turn it around with her, by getting her a dress-up labcoat, science kits, and they even had a female chemical engineer telling Zoe how cool her job is! Many children will not be this lucky.
I hope the colour palette of childhood in retail evolves. That pink and pastels stop being the exclusive domain of our girls. That the whole spectrum is opened up for all. That brands I love such as Lego, Star Wars, and Marvel & DC stop positioning themselves as a girl free zone, and domestic & nursery toys are made to appeal to boys too. Luckily, there are entrepreneurial companies spotting the gap in the market for something beyond pink and blue.
The recent #WearYourSuperheroes Day was created by a girl in the US in support of her sister, who was teased for her love of superheroes. Whenever my daughter runs around the playground in her beloved superhero cape, I know (because they tell us) many boys and girls notice and have their already formed assumptions challenged.
I dearly hope my daughter’s love of all kinds of colours, toys, and interests continues, that she doesn’t get directed exclusively down the pink aisle – and that we inspire others to join her too.
If Marvel can turn their obscure cosmic superteam into a must-see movie, then there’s no excuse for them not to break the mould again to finally give us a great female superhero movie.
Guardians of the Galaxy, adapted by Marvel from their post-millennial revamp of their 60’s cosmic superteam, has opened to glowing reviews, a $160 worldwide weekend box office gross, and delighted audiences (including this excited English at-home dad). It featured a couple of strong female roles, and while the lack of damsels in distress is great, we need more than empowered women in these flicks – we need female protagonists.
Well, are we seeing the beginning of that? The most likely candidate for a movie has long been mooted to be another cosmic character – Captain Carol Danvers, the former Ms. Marvel, who like the galactic guardians also had a successful makeover and relaunch in the comics – and is now Captain Marvel. But who could play the smart, confident, kick ass blonde space captain? Many names have been bandied about over the past few years, with a few firm favourites.
Joss Whedon, Avengers director and the self proclaimed Tom Hagen of the Marvel cinematic universe, offered a great hint recently, in response to the recent publicity stunt news that Thor was going to become a woman in the comics.
ICYMI, that’s Katee Sackhoff as ‘Captain’ Starbuck from the revamped version of Battlestar Galactica, of which Whedon is a big fan. Frankly, she would be awesome casting, and would likely get everyone from feminists to misanthropic geeks onside.
Well just to add to the intrigue, Sackhoff herself posted the following cryptic tweets over the weekend.
Headed out for day one of a super secret job….I will send photo clues throughout the next 3 days! Clue #1 pic.twitter.com/1mVRmQKNmE
Even by the time I hit ‘publish’ this will probably be debunked. But #1 could be a face casting for a mask; #2 a close up detail of her red & gold costume, and #3 – a veil = Mar-VEL?!
Clutching at straws? Probably (yes). But we need really a decent female superhero movie, so I am latching on to any nuggets of hope that I can. Selfishly speaking, I need a decent female superhero movie in the next few years. My daughter is 2 1/2. By the time she is 8, I want to be able to take her to see an awesome superhero flick with a fantastic female protagonist.
5 years ago, I would NEVER have predicted there would be a Guardians of the Galaxy movie, much less one as faithful yet mass market as this one. I hope that within 5 years Marvel can do something far less bold – female led fantasy movies are doing great box office – yet far more important.
And in case you’re in any doubt, here’s how awesome Katee Sackhoff would look as Captain Marvel.
After earlier stating they had “no plans for Leia products at Disney Store“, Disney have caved to #WeWantLeia pressure. Time.com writer Eliana Dockterman managed to pin down a spokeperson from the elusive House of Mouse, to get a clear commitment to including our favourite Alderaanian Princess in the Disney Store’s currently male only Star Wars line up. Disney spokeswoman Margita Thompson told Time:
“We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”
The article added:
‘Thompson also pointed out that there are Princess Leia-themed costumes and toys available on Amazon.com’
What, like these? Hopefully not an indication of the proposed Disney Store line…
Anyway, well done Natalie Wreyford! It all started with your tweet.
@nataliewreyford Currently, there are no plans for Leia products at Disney Store, Natalie. Have a wonderful day! — Disney Store (@DisneyStore) May 20, 2014
So it seems to be an about face – or at least an understanding – from the House of Mouse. The #WeWantLeia hashtag was proposed right here, with a comment from SuddenlyFeminist Dad. Perhaps the power of the force is insignificant next to the power of social media…